Why we don't build in MultiCam Black, MultiCam Arid, MultiCam Tropic, Wolf Grey, M81 Woodland, and other Camos/Colors not issued in the USA

Above Photo Credit: UF PRO

MultiCam Black was all the rage a few years ago. Customers used to ask us almost every week if we have plans to build this product or that product in MultiCam Black. We got this question frequently enough that we felt a single article answering this question might be helpful.

BLUF: No. We have no plans to build any of our products in MultiCam Black, MultiCam Alpine, MultiCam Tropic, M81 or any other color/camo pattern not issued in the United States.

Why: MultiCam Black and these other colors are not used in any operational environment by any professional users other than making an occasional cameo on SEAL Team CBS. We love Master Chief Hayes as much as anyone else, but seeing Bravo Team wear MultiCam Black in a California desert just outside the SAG Studio Zone masquerading as a fictional far away land shooting pretend bad guys is as real as the idea that we would comply with Vaccine Mandates from Sleepy Joe.

MultiCam Black and these other colors are great for things like hoodies, hats and vehicle wraps because that is where it belongs. It is fashion, not function. 

Our focus is on Building A Superhuman Future for American Security and American Prosperity. To do this, we must maintain an absolute, unyielding focus on use cases where we can weaponize temperature to improve performance and survivability in our continuing quest to liberate humans from the constraints of their environment. This mission places a huge premium on function over fashion, leaving MultiCam Black in the dark.

That said, should professional users start issuing MultiCam Black et al (and/or using it in the field, then we will absolutely build our products in MultiCam Black based on demand. But until then, our color palette will remain MultiCam, Coyote Brown, Black and Ranger Green for our Military line; Safety Yellow and Black for our Safety line.

We hope that helps, but let us know if you have any additional questions in the comments below or by clicking here.