About Us

Mission and Origin

Qore Performance exists to liberate humans from environmental risks, giving people tools to boldly defy the constraints of their environment and empower them to be the greatest version of themselves. 
We constantly engineer an advanced array of simple solutions to complex thermoregulation problems, delivering capabilities once thought impossible at such an accessible level. The "Qore" of this ecosystem is the IcePlate: a low-profile, 50 oz, hands-free, BPA-free water bottle that nearly eliminates the constraints of heat and cold, helping users Stay Frosty in every climate. With patent-pending drain technology and incredible impact resistance the stackable IcePlate is as versatile as it is powerful. We also offer IceCase, a cooling and productivity solution for small electronics, as well as a full line of performance baselayers with heat-absorbing Wearable Hydration Technology (WHT).
IcePlate, IceCase and WHT are proudly made in the USA.
Our quest for thermoregulation innovation started when Co-Founder Justin Li came up with the idea of combining medical science he learned at TCCC with athletic base layers during a search for an armed suspect in the Southern California desert where he served as a sworn law enforcement officer. Justin then teamed up with Co-Founder J.D. Willcox to build Qore Performance into a tech startup whose mission reaches far beyond carrying water. 
About Qore Performance, Inc. 
Inventor and manufacturer of the world's most functional water bottle: IcePlate. Unmatched Cooling/Heating, Hydration, and Protection for Body Armor Users. New for 2018 and beyond: HiVis StayFrosty Vest, IcePlate 3, IceCase, IceBloq, IceCap and IceVents.




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