About Us


Mission and Origin

Qore Performance exists to liberate humans from environmental risks, giving people tools to boldly defy the constraints of their environment and empower them to be the greatest version of themselves. 
We constantly engineer an advanced array of simple solutions to complex thermoregulation problems, delivering capabilities once thought impossible at such an accessible level. The "Qore" of this ecosystem is the IcePlate: a low-profile, 50 oz, hands-free, BPA-free water bottle designed for plate carriers, backpacks and vests that nearly eliminates the constraints of heat and cold, helping users Stay Frosty in every climate. With our patent-pending TotalDrain Technology and incredible impact resistance, the stackable IcePlate is as versatile as it is powerful. We also offer IceCase, a cooling and productivity solution for Apple iPads, as well as a full line of heat-absorbing TCCC Base Layers.
IcePlate, IceCase and TCCC Base Layers are proudly made in the USA.
Our quest for thermoregulation innovation started when Co-Founder & CEO Justin Li came up with the idea of combining medical science he learned at TCCC with athletic base layers during a search for an armed suspect in the Southern California desert where he served as a sworn law enforcement officer. Justin then teamed up with Co-Founder & CFO J.D. Willcox to build Qore Performance into a tech startup whose mission reaches far beyond carrying water. 
 
About Qore Performance, Inc. 
 
We design, engineer and build simple thermoregulation solutions to enhance physiological performance and create environmental inoculation for PPE (Personal Protective Equipment) users. Our IceAge Ecosystem is the bridge between Human and Machine.

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