"Building A Superhuman Future" for American Security and American Prosperity.
But, what are the origins of this mission?
Our "why" is deeply rooted in our value systems. While J.D. and I grew up on opposite coasts (Southern California and Northern Virginia), our upbringings and life experiences helped forge similar values. We share a love of great design and problem solving, even if sometimes our interpretations may take different forms (J.D. is Ted Baker and Porsche, I am Arc'teryx and Tesla).
We are both consistently frustrated by inefficiency and legacy thinking that locks in suboptimal outcomes. We value excellence. In waste, we find opportunity. Unconventional solutions to conventional problems to realize exponential leaps in capability make us happy. We have a deep love for our nation and believe that freedom, liberty and justice are the paths to empowering people to be the great version of themselves.
We started Qore Performance as the manifestation of our value system to help people and help our nation.
As we continue to grow and expand as a company, you will see these values permeate through all of our innovations, products and solutions. Our first invention, The Hydration Short (TCCC Base Layer Shorts), is a unique take of enhancing human capacity by looking in the margins.
The IcePlate (frozen/hot water body armor insert) is the a human booster rocket: designed to put you into orbit with a full tank of gas more than last the entire mission, providing environmental inoculation along the way. IceCase was created at the request of Chick-fil-A Goodyear and Chick-fil-A Avalon so they could operate their iPads all day in blistering Arizona summers to deliver the best possible Face-to-Face iPOS drive-thru experience for their guests.
The IceVest HiVis was the result of a collaboration with SOARescue to deliver unmatched industrial safety and efficiency in a single piece of kit: High Visibility, personal cooling, hydration and tool storage.
Combined with the other accessories for each product hub, this is the #IceAge Ecosystem. We hope you'll join our journey to make America even greater, one solution at a time.