The Performance Base — startup RSS

But does it tell time?

Using my favorite wearables while typing this very blog post #howmeta (Available here)   We have an internal debate about the Apple Watch. As we sit in the office, working deals and designing new things on our Macbook Airs and iPhones, we watch videos like this one and can't figure out what in the world it does that a phone doesn't. But then we start discussing the fitness capabilities, and we can appreciate it more: it's just plain annoying to run around with your phone, especially considering the size of the most recent offerings from Apple and Samsung. But let's talk a minute about those capabilities, and where "smart" things are right now. Apple Watch is basically a beautiful evolution of the...

Continue reading

I Made a Real Thing.

No matter what else I do in business, I can say this: I made something. Not many other things can make me smile like this… Yes, you haven't seen this product yet. But you will soon. What, you say? It looks just like any other base-layer shirt? YES! That is actually the greatest compliment you can pay me. Because it’s a lot harder to make stuff than you think. But it’s actually a lot easier too, because if you design it right, it comes together like magic. Let me try to explain. A couple years ago, Justin came up to me with a ridiculous looking pair of underwear that he said was going to change the world. Now, I’m naturally a...

Continue reading



Sold Out