We have an internal debate about the Apple Watch. As we sit in the office, working deals and designing new things on our Macbook Airs and iPhones, we watch videos like this one and can't figure out what in the world it does that a phone doesn't. But then we start discussing the fitness capabilities, and we can appreciate it more: it's just plain annoying to run around with your phone, especially considering the size of the most recent offerings from Apple and Samsung.
But let's talk a minute about those capabilities, and where "smart" things are right now. Apple Watch is basically a beautiful evolution of the Fitbit, and the Misfit, which gave consumer-filtered data repackaged away from the hardcore users of Garmin. All great products, loaded with technology, and giving you new insight into your life and habits - empowering you to make better decisions.
At the same time, we see Indiegogo and Kickstarter campaigns for devices that monitor what we are doing as well - but boss us around when we don't follow orders. From Pavlok to HidrateMe, there is a clear and substantial market for the everyday device that "coaches" us, and tells us what to do. We're busy. Our attention is everywhere. How can we remember to have a sip of water or sit up straight? Thankfully, we no longer have to: our devices are remembering for us.
But there is a problem with all of this: these wearables still require action. What all of these wearable technologies fail to take advantage of is the natural and invisible self-regulating rhythm of the human body. You - yes you - are a beautiful machine. When is the last time you thought about breathing? About pumping your blood to your muscles as you worked out? Do you have a device that tells you when to sweat? The obvious answer to all this is no, but the concept is something much bigger: our wearables need to DO something for us WITHOUT us interacting with them. Believe me, data is one of my favorite things (years of math with Vern Williams, friendships with Howard Lerman and Tom Dixon, baseball with Dean Stotz and Theo Epstein, and finance with DC Energy will make you appreciate the real power of data). But data only leads us to action - it does not take the action for us.
Which leads us back to Qore Performance. We've jumped a step beyond the data that other wearables will give you and empowered the human body to self-regulate its temperature using a fully portable (and yes, still wearable) tool that has never before existed. With our inserts, your body works more efficiently and uses them as it needs. You don't need to think about it. You get a unique athletic capability, hydration, focus, and energy at the most critical moments. Leading, of course, to that large professional sports contract, so your next wearable can be, well, truly timeless.