Digital Marketing Content Manager
Does the status quo often drive you nuts? Do you want to create messages of hope, ambition, accomplishment, service and empowerment? Do you have the charisma to paint visions of a better future and unite people behind the vision? Do you love anticipating people's needs, creating and deploying solutions to satisfy those needs? Do you crave instant and continuous quantifiable feedback to drive improvement? Do you enjoy competing against yourself in a relentless quest to always get better? Do you seek a life of adventure, creation and service to America?
Digital Marketing Content Manager is a critical position on the Design & Marketing Team reporting directly to the CEO. The Digital Marketing Content Manager is in charge of some of the most important company assets: video and photo creative that represents the brand across all digital platforms. This role is more important than ever in the post COVID-19 era as digital properties are our primary means of education. We’re looking for someone committed to seeing their work realized everyday in pursuit of supporting our customers across all branches of the US Military, Law Enforcement, First Responders, and America's finest enterprises to improve and save lives. The mission of the Digital Marketing Content Manager is to build out the educational foundation of the company, sharing insights about the science, engineering and design philosophies of our company with the world. If this sounds too good to be true to you, then we want to hear from you.
Digital Marketing Content Manager responsibilities:
- oversee all aspects of all company content generation including blog articles (stories about the company, science, customers, partnerships, etc.), videography and photography needs: product, instructional, promotional, sizzle, trade show, social media, etc. on brand
- story/concept ideation and execution
- producing company videos, including, but not limited to coordination of voice overs, animations/effects, intros/outros, scores/soundtracks, talent direction, etc.
- producing photography and videos for digital platforms
- publishing articles and videos on all digital platforms in coordination with Marketing and Design including, but not limited to: YouTube, Vimeo, Shopify, Amazon, etc.
- expertise in publishing videos to YouTube; including, but not limited to: custom thumbnails, Show Notes/Video Description, article meta tags, etc.
- setting up, maintaining all IceAge Studio equipment and assets
- management of IceAge Studio budget
- evaluate requirements develop and advise technical alternatives
- Excellent writing skills are a must
- Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, XD, After Effects, at a minimum)
- Digital Photo/Video equipment including, but not limited to: Sony cameras, lighting, sound, lenses, etc.
- Product Photography
- YouTube Analytics
- Script writing, shot list development
Big advantage if you have them:
- Creative writing, copywriting
- Keyshot or equivalent
- Motion Graphics
- Website analytics (Google Analytics or equivalent)
- Undergraduate degree in media, journalism, design, photography, or similar
- Background any of the following: in Military, Law Enforcement, Firefighter (Urban or Wildland), First Responder/EMT, SAR/CSAR, Backpacking/Hiking, Mountaineering/Climbing, Outdoors, Travel, Food Service, Consumer Electronics, Crossfit, Running/Marathons, Combative's/D-TAC
- Minimum two years experience in video production, writing
- Proven videography, writing and publishing experience
- Critical thinking/problem solving/troubleshooting skills
- Team player/mindset
How we will measure success: YouTube Channel Subscriber growth, YouTube video view counts (absolute and growth), IceAge Insights (blog) engagement, inbound customer service questions vs Conversion Rate, Bounce Rate, Engagement Rates (Comments) and other digital metrics/analytics.
Do you see things on this list that suck? Think you have a better way? We DEFINITELY want to hear from you.
Please submit a condensed resume and an expression of interest for review. Work location: Sterling, VA. Currently, we can only accept applications from US Citizens.