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Qore Performance Featured on NPR's popular podcast: How I Built This with Guy Raz

"We built a scalpel for athletes.  They asked us to build a sledgehammer for soldiers." Qore Performance Inventor & Co-Founder, Justin Li, featured on the incredibly popular NPR podcast How I Built This with Guy Raz.  Justin talks about the history of Qore Performance, the initial development of Wearable Hydration Technology (Range Training Base Layers), and the evolution of the IcePlate.  SHOP ICEPLATE

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Why does Qore Performance exist? How the #IceAge was born.

"To Liberate Humans From Environmental Risk." We do this for those who serve: soldiers, Marines, sailors, airmen, law enforcement officers and firefighters. We do this for industries that power our economy: oil & gas, food service, HVAC, construction crews and more through our approach to personal cooling, heating, hydration and impact protection, delivering this unique combination of capabilities to drive greater individual and systematic efficiency than ever before. But, what are the origins of this mission? Our "why" is deeply rooted in our value systems. While J.D. and I grew up on opposite coasts (Southern California and Northern Virginia), our upbringings and life experiences helped forge similar values. We share a love of great design and problem solving, even if...

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