Iron Sights Podcast: Justin Li on Tactical Innovation, Thermoregulation, and Building A Superhuman Future with Qore Performance

Justin shares the origin story of Qore Performance and explains how solving thermal management problems for warfighters, overlanders, athletes, and enterprise safety teams led to breakthrough thermoregulation and hydration technology anchored in ICEPLATE®, ICEFLASK™ and ICEPLATE EXO®. From the development of hard cell cooling systems to pioneering human heat management as a performance multiplier, this episode explores the science, mission, and relentless mindset behind building equipment that helps people perform stronger and longer.

This conversation goes far beyond gear—it’s about innovation under pressure, entrepreneurship without venture capital, and building American manufacturing that wins. If you’re interested in tactical performance, business grit, or mission-first engineering, this episode is a must-watch.