Unveiling the Value: Why ICEVENTS® Technology by Qore Performance Commands Its Price

Unveiling the Value: Why ICEVENTS® Technology by Qore Performance Commands Its Price

In the realm of performance-enhancing gear, our ICEVENTS® technology stands out as a pinnacle of innovation and quality. While its excellence is undeniable, the price tag attached may raise eyebrows. In this article, we delve deep into the intricacies of ICEVENTS® technology, unraveling the reasons behind its seemingly high cost, but a good rule of thumb can be found in a bit of wisdom my father shared with me when I was a kid:

"Son, you don't always get what you pay for, but you definitely don't get what you don't pay for." 

- Bernard Li
Founder, Eagle One Industries

The Genesis of Innovation

At the core of ICEVENTS® lies a relentless drive to empower individuals in the field by inoculating them against the harmful effects of their environment. We have invested substantial resources into honing the first and only padding technology in the world that can ventilate under load. Most companies use cheap, inefficient materials for padding like foam or spacer mesh (click here to learn why we don't use spacer mesh in any of our products). However, these materials actually insulate your body. That is why you see them used in applications like coolers. This is the exact opposite of what you want to do for the human body in physically demanding scenarios. Additionally, ICEVENTS® have other unique capabilities that cannot be found anywhere else:

  • Anisotropic Architecture features three different degrees of flexibility in the length, width and vertically against the surface, allowing ICEVENTS® technology to absorb energy or impact from different angles while contouring the body perfectly
  • 90% air by volume means ICEVENTS® products are mostly air, which is extremely difficult to do given the load-bearing demands placed on ICEVENTS® products
  • Omni-directional venting keeps you dry and comfortable
  • Plush hexagonal honeycomb for unmatched load-bearing comfort
  • Load distribution architecture that outperforms foams, reducing fatigue
  • Anti-microbial at the molecular level...if you look at ICEVENTS® under a microscope, their surface looks like the Rocky Mountains, which is extremely hostile to bacteria/microbe growth
  • Abrasion resistant
  • Washable (if needed)
  • Stimulates superficial blood flow to improve circulation
  • Hydrolysis Resistance: does not retain water
  • Stimulite honeycomb TPE technology
  • Operating Temperature Range: -40 to 198 degrees Fahrenheit

ICEVENTS® are fully optimized for high performance military, law enforcement, and civilian end-users.

ICEVENTS gun belt padding, plate carrier ventilation, plate carrier shoulder pads and backpack padding.
Above: Just some of the many use-cases for ICEVENTS®. Ranging from the ICEVENTS® Inner Belt for gun belt padding, ICEVENTS® Classic Ventilated AVS Harness Pad SetICEVENTS® Aero Minimalist Plate Carrier Shoulder PadsICEVENTS® Aero Comfort Combo for hearing protection and CATAMARAN Plate Carrier Ventilation Adapter Panel for ICEVENTS®.

Intellectual Property Protection

Patents are expensive. However, patents are a critical component to encouraging companies like us to take risks on investing in the development of products like ICEVENTS®. One of the primary factors contributing to the cost of ICEVENTS® technology is its patented status. We have secured legal protection for this innovation, helping to safeguard it against replication and imitation. This investment in intellectual property helps us maintain our competitive advantage in the market to recoup our investment and then reinvest into new technologies that help our customers. Like everything in life and engineering though, this investment comes with associated costs that inevitably manifest in the MSRP.

Made in the USA: Quality Assurance at Its Finest

Manufacturing ICEVENTS® technology in the USA underscores our commitment not just to quality and innovation, but to revitalizing American manufacturing excellence to make our country stronger through greater economic independence. Adherence to stringent manufacturing standards and employing skilled labor ensures that each ICEVENTS® product meets the highest benchmarks of craftsmanship. While this dedication to quality comes with a price, it also guarantees reliability and durability—a hallmark of products made in America and of those that earn the right to carry our Q-Hex logo.

Qore Performance Betsy Ross
Above: Our American-made products proudly feature the Betsy Ross flag engraving.

Labor Costs and Regulatory Compliance

Producing ICEVENTS® technology domestically is more expensive compared to outsourcing production to countries with lower wages. Additionally, operating within the United States necessitates compliance with various regulatory requirements, ranging from environmental standards to worker safety regulations. Perhaps most important to us is giving the patriotic Americans on our team the opportunity to achieve financial independence for making the highest quality products. These factors contribute to the overall cost structure of ICEVENTS®, reflecting the company's commitment to Building A Superhuman Future® one empowered individual at a time.

Logistics and Supply Chain Considerations

While manufacturing in the USA offers certain advantages, it also poses logistical challenges that can impact costs. Sourcing raw materials, managing inventory, and coordinating production schedules all require careful planning and execution. Despite potential cost implications, maintaining control over the supply chain ensures greater flexibility, responsiveness, and reliability—a testament to our dedication to delivering unique, exceptional products.

Brand Perception and Consumer Confidence

Beyond the tangible aspects of technology and production, ICEVENTS® technology embodies a sense of trust and reliability that resonates with consumers. The ICEVENTS® sub brand has a reputation for innovation, performance, and integrity. This instills confidence among high-performance end-users, who recognize the value proposition offered by Qore Performance. Discerning consumers rightfully expect and demand quality, which we absolutely love, but we recognize this means ICEVENTS® are not for everyone. 

ICEVENTS Plate carrier ventilated padding on ICEPLATE EXO plate carrier.

Above: ICEVENTS® Plate Carrier Ventilation pontoons on ICEVENTS® EXO Ultralight Minimalist Plate Carrier.

Conclusion: Investing in Excellence

In conclusion, the seemingly high cost of ICEVENTS® technology by Qore Performance is a reflection of its unparalleled quality, innovation, and commitment to excellence. From its patented status to its meticulous manufacturing processes, and unrivaled capabilities, every aspect of ICEVENTS® embodies a dedication to pushing the boundaries of performance gear. While the price may be a consideration for some, it pales in comparison to the value proposition offered by this transformative technology. In choosing ICEVENTS®, consumers aren't just purchasing a product; they're investing in an all-new capability that they did not have before and cannot find anywhere else. This is true innovation that elevates end-user performance to new heights. 

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