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Purpose Built, Customer-Driven: The Design Evolution of IcePlate

Did you know the first "IcePlate" was nothing more than a coil of plastic tubing? It's true (here's the picture from our first Patent filing to prove it!)   We've come a long way since then, but IcePlate's central attributes have remained constant: it's Thin, Light, and Strong; it Drains, Stacks, and Hangs. Any chance we get to make IcePlate work better, we take it. This sometimes means crunching numbers with engineers, but more often it means paying attention to the ingenuity of you guys, our customers. In fact, every single improvement since the "Coil Flow Liquid Container" (IcePlate's original project name, CFLC above) has been driven by our users. Even the name "IcePlate" itself came from an early customer....

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